colourpop

What’s Your Creative Escape?
course: advanced campaigns, fall 2023
photo credits: freepik, envato elements

ColourPop Cosmetics is an LA based cosmetics brand that takes pride in being both affordable and luxurious as well as providing means of self-expression for teens new to makeup . The purpose of this re-brand was to update the branding to match the current trends of the beauty industry while also sticking to the brands core values.